- Freelancing
o The concept and importance of freelancing
o Essential skills every freelancer needs
o Advantages of freelancing
o The difference between freelancing and employment
- Business Model Canvas
o Components of the business model
o Customer relationships
o The importance of the business model
o How to generate profits for the project
- Idea Refinement
o How to find a business idea
o Classification of ideas
o Turning an idea into reality
- Marketing
o The concept and objectives of marketing
o The concept and elements of the marketing mix
o How to build a brand for our project
o Logos and their types
o The concept of distribution and promotion and their channels