Workshop: “Freelancing, Business Model Canvas, Idea Refinement, Marketing” - JCC
WorkShop
Workshop: “Freelancing, Business Model Canvas, Idea Refinement, Marketing”
3/4/26
Goals
To empower exhibitors at Bastah Market to develop their small projects and transform them into organized,
scalable, and sustainable businesses.
Axles
- Freelancing
o The concept and importance of freelancing
o Essential skills every freelancer needs
o Advantages of freelancing
o The difference between freelancing and employment
- Business Model Canvas
o Components of the business model
o Customer relationships
o The importance of the business model
o How to generate profits for the project
- Idea Refinement
o How to find a business idea
o Classification of ideas
o Turning an idea into reality
- Marketing
o The concept and objectives of marketing
o The concept and elements of the marketing mix
o How to build a brand for our project
o Logos and their types
o The concept of distribution and promotion and their channels
Speakers
1- Ms. Maha Hamad Al Naqidan - Enterprise Financing Specialist
2- Mr. Wael Fouad Bin Afif - Social Financing Specialist
Target Group
Exhibitors participating in Bastah Market - productive families - owners of small and micro enterprises - male and female entrepreneurs
Organizer
Jeddah Chamber
Participating Entities
Social Development Bank