Workshop: “Freelancing, Business Model Canvas, Idea Refinement, Marketing”

WorkShop

Workshop: “Freelancing, Business Model Canvas, Idea Refinement, Marketing”

3/4/26

Date

10:00 AM - 1200 PM

Locaton

Jeddah Center for Forums and Events

Small and Medium Entities Support Center

خدمة البث المباشر للمناسبة ستكون متاحة في حال تم الإعلان عنها في قنوات التواصل الإجتماعي

Goals

To empower exhibitors at Bastah Market to develop their small projects and transform them into organized,
scalable, and sustainable businesses.

Axles

- Freelancing
o The concept and importance of freelancing
o Essential skills every freelancer needs
o Advantages of freelancing
o The difference between freelancing and employment
- Business Model Canvas
o Components of the business model
o Customer relationships
o The importance of the business model
o How to generate profits for the project
- Idea Refinement
o How to find a business idea
o Classification of ideas
o Turning an idea into reality
- Marketing
o The concept and objectives of marketing
o The concept and elements of the marketing mix
o How to build a brand for our project
o Logos and their types
o The concept of distribution and promotion and their channels